Director of Digital Strategy, Education – Kingston £45k – £50k

Director of Digital Strategy, Education – Kingston £45k – £50k

Lamb Personnel are looking for and experienced digital marketing strategist and marketeer to join a private school based in Kingston.  We are looking for someone to start in July and the school is seeking a creative, analytical team player who brings experience working in digital communications, ideally in higher or secondary education.
This is a full-time, permanent position

Purpose of the role and key accountabilities:
This individual possesses demonstrated innovative and effective digital strategies and has an understanding of on-line user experience and digital best practices.  In addition, the ideal candidate has knowledge of content management and learning information management systems and understands how they integrate with web sites, apps, and other digital media.
Complementing the strategic side will be an equally compelling and committed attitude toward students, prospective families, faculty and other community members.
Excellent organizational, writing, graphic design skills should be supported by a detailed understanding of the current issues in digital and social media, including those related to acceptable use, GDPR, and other best practices as they relate to schools and the organisations ethos.
To ensure the School’s digital marketing contributes effectively to relationships with many stakeholders of the community including students, parents, alumnae, faculty, staff, Board Members, agents, collaborators.
To ensure the quality and quantity of digital content and selection and usage of platforms are optimised and that the School’s digital presence is dynamic, mission-driven, up-to-date, and immediately responsive to a diverse group of stakeholders.
To produce attractive and appropriate content for web and social media platform that includes and celebrates the student experience.
To promote, celebrate and further shape the School’s brand and identity in collaboration with the School Leadership team and Board of Governors.
To coordinate with leaders and managers across the School to ensure consistency and accuracy in design, message, relevance, and style of message for website and other school publications
To coordinate Media outreach and crisis management planning as needed
To enhance the School’s range of message placement by studying analytics to inform content and future development of website and social media platforms
To ensure maximum use of website and optimisation of linkage between it and LMS (I-SAMS), apps, and other platforms in the future.
To support the Development office and coordinate with Admissions and Alumnae events in key locations to be determined by School Leadership team.

Qualities of the Ideal Candidate:

Exemplary communication—both written and spoken-including confident presentation skills and being able to handle difficult issues with tact and diplomacy
Excellent attention to detail
Excellent judgment under pressure when to make own decisions and when to consult with other senior staff
Excellent planning and organizational skills
Ability to prioritise a demanding workload and respond flexibly to arising situations
Proactive, with ability to work independently and as a team
Experience working with external suppliers and colleagues in a cooperative way
Self-motivated with a genuine passion for the School’s mission and product

We do try to get back to as many applicants as possible, however some roles are in very high demand, and we will always carefully select and shortlist the resumes that are most aligned to our clients requirements; so if you have not heard back from us within 2 weeks, then please assume that your application has not been shortlisted on this occasion.

Salary: £45000 - £50000 Per Annum